The Best New Fragrances in August

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This month’s new fragrance launches offer up a mixed bag olfactively. There’s no one dominant trend (though we are seeing lots of raspberry highlighted within different scents), and there’s truly something for every preference, whether you like gourmand, aromatic or something in between. There’s also a notable celebrity presence this month, from Selena Gomez’s first-ever perfume with Rare Beauty to Troye Sivan’s Australian-made Sala fragrance, which is now available in the states. Here, our favorite new fragrances to have on your radar this month.

The Best New Fragrances to Try This Month

1 / 6

Rare Beauty Rare Eau de Parfum ($75)

The first-ever EDP from Rare Beauty, this scent is “warm and decadent with a touch of spice.” It gives off familiar yet unfamiliar vibes in the way that makes you want to keep smelling your skin after you spritz it. “My days are never the same, so I wanted a fragrance that evolves for the moment,” says founder, singer and actress Selena Gomez. “Something that could take me from a quiet morning at home to a big night out—and always feels just right.”

Perfumer Jérôme Epinette says he “created a fragrance that captured the essence of something fleeting yet desired—rare moments—with enough dimension to invite everyone to interpret it as they please.”
rare-beauty-fragrance

KEY NOTES

Top: Caramel, Pistachio, Pink Pepper; Mid: Vanilla, Ginger, Cocoa Beans; Base: Sandalwood, Tonka Beans, Skin Musks

2 / 6

Burberry Goddess Parfum (Starting at $122)

A deeper, richer scent than the original Goddess EDP everyone loves so much, this new flanker is very similar to Goddess Intense, but even more “intense” with the addition of a suede leather accord at the base. It lends a slightly more masculine feel, yet the fragrance maintains its femininity thanks to the sweetness of the raspberry, and of course, the signature vanilla at the heart. And in line with the rest of the Goddess franchise, this bottle is also refillable.

‘This new fragrance speaks of transformation and the feminine energy within every woman,” says perfumer Amandine Clerc-Marie. “It’s self-assured, deep and vibrant—a harmonious blend of sophistication and sensuality. It is a tribute to the Goddess within every woman, celebrating her strength, grace and allure.”

burberry-goddess-parfum

KEY NOTES

Top: Lavender, Raspberry; Mid: Vanilla, Vanilla Absolute and Vanilla Caviar; Base: Suede

3 / 6

Lake & Skye 11 11 Lychee Eau de Parfum ($98)

The brand’s cult-favorite 11 11 fragrance (a musky, second-skin scent I’ve adored for years) is uplifted by fruity lychee and raspberry in this new iteration from Lake & Skye, which founder Courtney Somer calls “pure optimism in a bottle.”

“With 11 11 Lychee, I was inspired to bottle that spark of positivity you feel in unexpected moments—something airy, fruity and mood-lifting,” she says. “Lychee and raspberry bring a brightness I love, while ambrette and hinoki add warmth and depth. It’s a scent that makes me feel more like myself with an extra bit of radiance. I created it as a reminder to seek joy and connection.”

lakeandskye-1111-lychee-fragrance

KEY NOTES

Top: Raspberry, Cassissweet, Lychee; Mid: Peony, Ambrette Seeds, Sugar Crystals; Base: Upcycled Oakwood, Hinoki Woods, Ambroxan

4 / 6

Jo Malone Raspberry Ripple Cologne ($168)

If you love raspberry ripple ice cream (especially those across the pond where the flavor originated), this will be the fragrance you tell all your friends about this summer. Fun, flirty and berry-forward, the limited-edition scent was inspired by “scrumptious raspberry ripple ice cream on a sunny day at the British seaside.”

It’s sweet, but not synthetically so, and balanced by tart, musky and creamy elements. The brand describes it as “sharp-scarlet juices of lush raspberries and redcurrants swirling through white musk, calling to mind the nostalgic ice-cream flavor.”

jomalone-raspberry-ripple-cologne

KEY NOTES

Top: Redcurrant, Blackcurrant; Mid: Raspberry; Base: White Musk

5 / 6

TSU LANGE YOR Sala ($196)

When pop star Troye Sivan isn’t selling out Madison Square Garden on tour, he’s dreaming up his next fragrance from his Australian-made brand TSU LANGE YOR, which is now available in the U.S. at Nordstrom. Sala, a unisex scent with fresh, aromatic qualities, bottles “a green spring somewhere in the Northern hemisphere…freshly cut stems, humidity and nectar…early walks in long grass, alongside love.” Perfumer Joey Rosin says, “Sala is a story of new life and verdant memory.”

Steele Mellet, managing director at TSU LANGE YOR, adds, For us, TSU LANGE YOR is a spirited celebration of good moments. The collection reflects Troye’s exploration of emotion, refinement and romance, and how these elements can be present in both self and sanctuary. We noticed what Nordstrom was doing to reshape its beauty floor experience in the past few years, giving space to independent brands to tell their story, and we are really excited to be apart of that.”

troye-sivan-sala-fragrance

KEY NOTES

Top: Galbanum, Coriander Seed, Black Pepper; Mid: Cymbidium Orchid, Vetiver, Cypriol; Base: Ambrox, Coumarin, Musk

6 / 6

LBTY. Fragrance Tana Meadow Eau de Parfum ($320)

The latest fragrance to reimagine one of Liberty’s iconic fashion prints through scent, Tana Meadow is a floral-musky scent inspired by the iconic Thorpe print on Liberty’s Tana Lawn cotton. It’s perfect for summer and early fall, though there’s a sweetness and nostalgia that would make it desirable any time of year.

“Tana Meadow was inspired by the delicate composition of Liberty’s iconic cotton—the sheer softness of the fabric, and the sense of lightness it carries,” says perfumer Hamid Merati-Kashani. “The result is a clean, modern scent: creamy vanilla and bright pear layered with a touch of ginger and pink pepper, resting on a bed of florals, soft musks and amber. It’s a fragrance that captures comfort, freshness and the quiet joy of discovery.”

LBTY-tana-meadow-perfume

KEY NOTES

Top: Cypress, Pear, Ginger, Mandarin; Mid: Coconut, Rose, White Orchid, Orris, Jasmine; Base: Vanilla, Ambroxan, Praline, Musk

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