The late-‘90s body mist trend—thank you, Bath & Body Works and Victoria’s Secret—is back in a big way. Designed to be lightweight, layerable versions of their fine fragrance counterparts, body mists (you can also use them in your hair) offer an instant mood boost, whether you need a 2 p.m. pick-me-up at your desk or a spritz of self-care before bed. According to the Spate Popularity Index in the U.S., the body mist category has been growing 48.2 percent year-over-year.
“There’s something beautifully nostalgic and emotionally freeing about a body mist,” says Josie Maran, founder and CEO of her eponymous brand. “A mist is light, playful, a little impulsive. It doesn’t ask for perfection or permanence; it just invites you to feel good in your skin. I think that ease is what we’re all craving right now.” Whether you like vanilla, citrus or something in-between, scan this list of our favorite new launches to find your next signature scent.
