PSA: Amazon’s Holiday Beauty Event Is Slashing Makeup, Skin Care, Hair Products and More by 50 Percent

Let the holiday shopping begin.

Leiana Foye

Published: Oct 21, 2025

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Sure, it’s not even Halloween yet, but in our opinion, it’s never too early to start holiday shopping. If someone on your gifting list this year is a beauty lover (or if you just can’t help yourself), look no further than the Amazon Holiday Beauty Event. From now through November 2, Amazon is offering thousands of curated beauty deals, coupons and exclusive gift sets from brands like Charlotte Tilbury, Dr. Jart+, ELEMIS, Estée Lauder, LANEIGE, Sol de Janeiro, La Roche-Posay, Sulwhasoo, Sunday Riley and more.

Here’s how it works: customers can enjoy 48-hour flash category deals (more on that below) and Prime members get fast, free shipping on every order. Additionally, Amazon Live will host several daily livestreams from top creators and experts, featuring tutorials, product demos, and, for the first time, Live-only Flash Deals, rewarding customers for tuning in with even more savings.

Amazon Holiday Beauty Event 2025

Monday, October 20 and Tuesday, October 21: Up to 50 percent off makeup
Wednesday, October 22 and Thursday, October 23: Up to 45 percent off hair care
Friday, October 24 and Saturday, October 25: Up to 45 percent off health and wellness
Sunday, October 26 and Monday, October 27: Up to 40 percent off personal care
Tuesday, October 28 and Wednesday, October 29: Up to 50 percent off fragrance
Thursday, October 30 and Friday, October 31: Up to 40 percent off skin care
Saturday, November 1 and Sunday, November 2: Up to 50 percent off men’s grooming

October 21-22 Deals

The first two-day event in Amazon’s Holiday Beauty Event offers up to 50 percent off select makeup. Some immediate standouts include Tarte’s Creaseless Setting Powder, a triple threat formula that brightens, blurs and sets, Laura Geller’s The Wonder Balm, a nourishing balm that delivers sheer color to lips and cheeks and Charlotte Tilbury’s Beauty Highlighter Wand, seven different shades of liquid makeup that all deliver a natural glow like no other.