18 Award-Winning Eye Makeup Products to Maximize Your Glam Routine

They say the eyes are the windows to the soul, and by those standards, eye makeup is one of the most pivotal, personal parts of any glam routine. Whether you opt for a bold liner look on the daily or like to keep things simple with a little shadow and mascara, dressing up your eyes is one of the easiest ways to elevate your makeup look, but the key to a really eye-catching style is tried-and-true, high-quality products. From liners to shadows, mascaras to serums, here are the 18 NewBeauty Award-winning products that make up the best eye makeup today.

The Best Eye Makeup Products to Shop Now

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Grande Cosmetics GrandeMASCARA Conditioning Peptide Mascara Brown ($25)

For “mocha mousse lashes” that get more voluminous and longer instantly and over time, look no farther than Grande Cosmetics GrandeMASCARA Conditioning Peptide Mascara Brown.

• BUY NOW – $25

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Half Magic Beauty Flik Eraser Makeup Correcting Pen ($23)

Say goodbye to messy touch-ups. Half Magic Beauty Flik Eraser Makeup Correcting Pen comes loaded with a micellar formula that erases even waterproof eye makeup mistakes.

• BUY NOW – $23

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RevitaLash Cosmetics RevitaBrow Advanced ($111)

We’re leaving “brow blindness” behind thanks to RevitaLash Cosmetics RevitaBrow Advanced, a physician-developed serum that uses an exclusive peptide complex to condition, strengthen and protect aging brows.

• BUY NOW – $111

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NULASTIN LASH Follicle Fortifying Serum ($79)

Encourage lash length and fullness in just six to 12 weeks with NULASTIN LASH Follicle Fortifying Serum, powered by advanced, biodesigned peptides, elastin and keratin that also reduce fallout.

• BUY NOW – $79

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Glossier Boy Brow Arch ($24)

Glossier’s Boy Brow Arch comes in nine shades with a two-in-one tip to create precise hair-like marks or fully filled-in brows.

• BUY NOW – $24

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MAKE Beauty Infinite Brow Nano Pencil ($20)

MAKE Beauty Infinite Brow Nano Pencil makes natural, defined brows a breeze. Its ultra-fine tip mimics real brow hairs for precise, simple shaping.

• BUY NOW – $20

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L’Oréal Paris Infallible Up to 24H Brow Lamination ($16)

L’Oréal Paris Infallible Up to 24H Brow Lamination makes getting the laminated brow look at home easy. The 24-hour hold doesn’t budge, leaving you with professional-looking results all day.

• BUY NOW – $16

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Laura Mercier Caviar Tightline Eyeliner ($29)

Formulated to effortlessly glide into the lash line, Laura Mercier Caviar Tightline Eyeliner provides a smudge-proof, crease-proof wear enriched with hyaluronic acid for a hydrating wear that won’t tug.

• BUY NOW – $29

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Sisley Paris Ligne Noire Eyeliner ($83)

Sisley Paris Ligne Noire Eyeliner delivers jet-black pigment via an ultra-precise felt tip, making it easy to create crisp, smudge-proof lines in seconds. It also improves lash quality over time as you wear it.

• BUY NOW – $83

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Thrive Causemetics Liquid Lash Extensions Mascara ($26)

The queen of the tubing mascara scene, Thrive Causemetics Liquid Lash Extensions gives extension-like length and removes in seconds with just water. It’s a no-brainer addition to any no-fuss beauty routine.

• BUY NOW – $26

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Essence Lash Princess Mascara ($5)

Costing less than an iced coffee, the viral and cult-classic Essence Makeup Lash Princess Mascara is a game-changer, creating statement-worthy lashes.

• BUY NOW – $5

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Charlotte Tilbury EXAGGER-EYES Mascara ($29)

Charlotte Tilbury has done it again. Beloved by dozens of A-listers, Exagger-Eyes Volume Mascara promotes a thicker, fuller, more fanned-out lash look with noticeable curl that holds.

• BUY NOW – $29

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Anastasia Beverly Hills Volumizing Tinted Brow Gel ($25)

Building on the brand’s brow legacy, Anastasia Beverly Hills Volumizing Tinted Brow Gel is a lightweight, mousse-like, longwear formula that doesn’t miss a hair.

• BUY NOW – $25

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Kiko Milano Water Eyeshadow ($14)

A creamy formula that can be used wet or dry, Kiko Milano Water Eyeshadow prioritizes pigment payoff for a luminous, high-coverage finish in 22 statement-making shades.

• BUY NOW – $14

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Milani Highly Rated Anti-Gravity Mascara Waterproof ($13)

Milani Highly Rated Anti-Gravity Waterproof Mascara lifts, lengthens and volumizes while staying smudge-proof and flake-free, even through a sweaty summer run.

• BUY NOW – $13

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Violette_FR Yeux Paint Liquid Eyeshadow + Liner ($32)

Violette_FR Yeux Paint Liquid Eyeshadow + Liner delivers rich, blendable pigment that dries down to a budge-proof finish—perfect for effortless eye looks.

• BUY NOW – $32

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ILIA Eye Stylus Shadow Stick ($32)

Available in 20 shades inspired by Renaissance oil paintings (both matte and shimmer finishes), the ILIA Eye Stylus Shadow Stick glides onto lids with ease but can also be used as liner thanks to the unique angled tip.

• BUY NOW – $32

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Lashify The Control Kit ($125)

The Lashify Control Kit keeps winning for a reason: it makes DIY lash extensions super easy. With customizable lengths and a seamless, pro-level finish, it’s the go-to for effortless at-home application.

• BUY NOW – $125