Britt Lower and Keri Russell Both Wore This Brightening, Wrinkle-Plumping Concealer to the 2025 Emmys

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Britt Lower and Keri Russell Both Wore This Brightening, Wrinkle-Plumping Concealer to the 2025 Emmys featured image
Amy Sussman/ Frazer Harrison/ Getty Images

Britt Lower and Keri Russell were both nominated for Outstanding Lead Actress in a Drama Series at the 2025 Emmy Awards, but that’s not the only thing the stars had in common at the award show. Both Lower and Russell were made up completely with IT Cosmetics makeup, even wearing the same concealer, foundation and more.

Tonight’s Emmy Award winner, Britt Lower of Severance, wore a timeless updo and red gown paired with radiant makeup by Zoe Taylor. Keri Russell, nominated for her work in The Diplomat, stunned in Armani, laid-back waves and makeup by Georgie Eisdell. Both stars wore Do It All Radiant Concealer ($30)—Lower in Fairest Cool to even out the under eyes and Russell in medium. They also both wore the widely beloved CC+ Nude Glow Foundation ($47) as their base—Lower in Fair Porcelain and Russell in Medium.

Lower and Russell’s makeup artists also both used Do It All Serum Color Balm Sun Cream Blush and Bronzer ($34) in Sun Bronze. For Lower Taylor used the Sun Bronze shade to enhance the cheekbones and eye contour, then added Sunlit over the apples of the cheeks. She also used a soft wash of Bye Bye Pores Bronzer ($36) under Lower’s cheekbones. 

Interestingly, both women had a mix of Superhero No-Tug Longwear Eyeshadow Stick ($25) in shades Bare and Brave and Fearless Umber with uniquely beautiful outcomes. They also both used the same taupe shade of Universal Defining Eyebrow Pencil ($26). For lips, they each used Confidence in a Serum Lip Gloss ($26)—Lower in Self Assured and Russell in Self Worth.

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