If you’ve spent years keeping up with the Kardashian/Jenner clan, you know they’re masters at nailing a new launch. But Kris Jenner’s debut of her new M.A.C campaign might be one of their best stunts yet. After a picture of the momager watermarked for internal use only was posted on M.A.C.’s Instagram account, Jenner left several fuming comments wondering who leaked it. The picture was swiftly deleted, but not before fans got a glimpse of what’s to come. The act didn’t just create buzz—it sent the internet swirling with speculation in perfect Kardashian form.
Fortunately, it didn’t take long to get to the bottom of things. Hours later, M.A.C. revealed that Kris Jenner was indeed the face of the brand’s new campaign, before hosting a star-studded cocktail party in New York City to celebrate. No longer just the manager, mom or businesswoman behind the scenes, Jenner steps into the spotlight and owns it in the new campaign. In the photos, Jenner poses proudly, sporting a sleek updo and holding a bottle of the makeup brand’s Studio Fix Foundation line in shade NC20. In a fun video, she puts the foundation to a series of tests, including the momager duties fans can’t get enough of, like walking on a treadmill while shaking a martini.
This campaign also marks Jenner’s first ad since her recent facelift refresh. At the time, she noted that opening up about the procedure was important and a way of being inspirational to people who aren’t feeling so great about themselves. Fronting the Studio Fix campaign is bound to deliver the same effect. The campaign slogan, “I only wear M.A.C.,” along with the bold black and white photos, delivers a message of confidence and strength.
M.A.C. has remained a fixture in the beauty industry with tried-and-true products for every category. First established in 1984, the brand has collaborated with celebrities, artists, models and rappers and has been a significant fundraiser for HIV/AIDS. Despite being created for professionals, M.A.C. has always had a strong presence in the creator community. From YouTubers to TikTok, the brand continues to generate buzz with each launch, whether a new or storied product. The Studio Fix line and its foundation are nothing short of iconic, with 24-hour full-coverage, matte finish and comfortable wear. Having Jenner as the face of the campaign is just further proof that the cosmetics go the extra mile, just like the momager and mogul.
