Whether you’re doom-scrolling or just killing time during your morning commute, you’re bound to find something exciting on #Beautytok. The hashtag is the go-to place for manicure inspiration, hair tutorials and skin-care trends. Searching for the latter can often result in some off-the-wall routines and techniques. However, there are times when a trend turns out to be worth the hours of scrolling. Enter the recent boom of TriPollar devices. According to Spate’s findings, the brand is trending on the app, especially with the mature skin crowd.
The TriPollar TikTok trend
In a recent Instagram post, the data analysis company noted that “TriPollar is blowing up on TikTok with 1,000 percent quarter-over-quarter growth and 200.7K weekly views. When it comes to at-home skincare devices, TriPollar’s name has remained buzzy, thanks to their popular radio frequency device. RF is a beloved in-office treatment for its ability to tighten sagging skin, smooth wrinkles and contour areas of the face. TriPollar’s STOP Vx 2 device ($699) brings the benefits to your home, delivering results that are, according to TikTok users, just as good. The device uses RF technology, with alternating RF waves and electronic vibration to stimulate collagen production and tighten the skin. Like any skin-care technique, consistency is key, and the results prove to be worthwhile in the end. Think: fewer deep-set wrinkles, a lifted and shapely jawline and diminishing fine lines in the forehead.
It’s no wonder that TriPollar is blowing up on TikTok. The app has seen a surge of interest among mature skin users, and hashtags linked to the product like #over50, #over40 and #beautybeyond40 are growing by the day. As Spate notes, this increase presents a key opportunity to align with the broader mature skin trend and deepen the brand’s resonance. Preventive skin care is an equally buzzy topic within the industry. While TriPollar is booming with mature skin users, its growth on the app signifies that the demand for at-home devices that provide quality results is bigger than ever.
