eyeshadow

Christina Ricci for Merit Beauty

Christina Ricci Is the Face of Merit’s New ’90s-Inspired Eyeshadow

By Leiana Foye October 22, 2025

A perfect pairing.

2025 eyeshadow palette launches

The Most Gorgeous Eyeshadow Palette Launches of 2025 So Far

By Allie Hogan August 20, 2025

A feast for the eyes.

spring makeup

Spring’s Top Makeup Trends Embrace Playful Elements

By Jessica Fields April 23, 2025

Fun, flirty and makeup artist approved.

Model with doe-eyed makeup and soft glam look

Doe Eyes Are Taking Over—Here’s How to Get the Look

model getting eyes done

Charlotte Tilbury’s New Launch Is Her Biggest Backstage Beauty Secret

Beautiful Young Woman Facial Portrait

White Eyeshadow Should Be in Your Winter Makeup Routine—Here’s Why

Merit Beauty and Patrick Ta eyeshadows

Best Eyeshadows for Mature Skin: Our Top 10 Picks

close-up of futuristic yk3makeup

YK3 Makeup Is Trending—Here’s How To Get The Look

By Jessica Fields September 4, 2024

Futuristic glam is the name of the game.

Erica Taylor Mature Skin Tips

The Mature Skin Makeup Tips That Helped This Creator Go Viral

By Tatiana Bido August 28, 2024

Mastering modern makeup trends.

Urban Decay Naked Palette

It’s Time to Retire Your Old Original Naked Palette—The Iconic Favorite Is Back

By Marisa Petrarca July 29, 2024

Now that's what we call a comeback.

Britney Spears

Britney Spears’ Latest Makeup Obsession? This Iconic Eyeshadow Palette

Blue Eyeshadow Is Back—Here’s How to Wear It

woman smiling with eye closed

Shoppers Say This 10-Second Eyeshadow “Stays in Place for Hours and Hours”

Makeup by Mario: Why Everyone Is Talking About This Expert-Approved Palette That’s Finally Back in Stock

Rocking Gray Hair? Bobbi Brown Says to Skip This Popular Makeup Trend

This Shadow Liner Creates a Bold Magenta Eye That’s Unlike Anything Else

This Budge-Proof Shadow Stick Creates a Smoky Eye in 30 Seconds

Nordstrom’s Beauty Director Says These Are the Best Under-$30 Beauty Buys of the Season

This Cult-Classic Makeup Brand Is Finally Launching at Target

Y2K’s Edgy ‘Marinated Makeup’ Is Back: Here’s How to Recreate It

Cup Noodles Is Launching Makeup

The Best Makeup Products Launching in March

Chrissy Teigen’s Half-Done Glam Showcases the Power of Makeup

The Best Makeup Products Launching in January

The Best Makeup Products Launching in November

Lancôme Is Releasing a Limited-Edition ‘Emily in Paris’ Collection

The Best New Makeup Products Launching in October

10 Things You Should Throw Out of Your Bathroom Vanity Right Now

Cindy Crawford Gives Us an Exclusive Look at Her Beauty Vanity and Favorite Products

Lady Gaga’s Makeup Artist Shares Her Best Over-40 Makeup Tips

The Microcurrent Device Kristin Cavallari Says ‘Tightens Everything Up’

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