DIBS Beauty
LAUNCHED IN 2021
FOUNDERS Jeff Lee, Courtney Shields, Ken Landis, Dan Reich
Creating makeup made to “blend the rules,” DIBS makes beauty fun, accessible and easy to use.
WHY WE LOVE IT
DIBS is all about smart, multi-purpose products that you'll want to use everyday.
SHOP AT
DIBS, Revolve, Ulta, TikTok Shop
We wanted to make makeup easy and fun again. We saw a world in which color cosmetics were either clean and clinical, or wildly overcomplicated, and we understood the customer's need for makeup with payoff but also everyday application.
HERO PRODUCT
Double Standard Primer & Mascara Duo ($31)
This dual-ended primer and mascara lets you choose between clean length, bold volume or both.
