Whether you’ve watched Sex and the City in full at least four times like myself or you’re just vaguely familiar with the iconic New York City sitcom, you know that Kim Cattrall’s OG girlboss character, Samantha Jones, can make anything hot. From opening some of the most exclusive clubs in NYC throughout the series to her bold and unabashed approach to relationships, Cattrall’s on- and off-screen persona has long been an inspiration for women everywhere to own their power. While she may not be acting on-screen as Jones anymore, 69-year-old Cattrall is far from finished with her female empowerment journey. Today, the actress appeared in a new campaign for Lancôme with an important objective in mind: to spread the word that menopause is hot.
Kim Cattrall Rewrites the Narrative on Menopause With Lancôme
For a long time, menopause was seen as somewhat of a dirty word, with women everywhere hesitant to share their stories with the major life change. Leave it to Cattrall and her long-time favorite beauty brand, Lancôme, though, to flip that narrative on its head. Today, Cattrall appeared in a new video for Lancôme’s Menopause Is Hot campaign, aimed at showing women that menopause is not the end, it’s a new beginning full of new adventures, and all you need to fully step into this exciting era is a trusty foundation formulated with mature skin in mind to keep you looking as vibrant and radiant as you feel.
“You know that moment when life shifts gears?” Cattrall began in the campaign video. “Some call it the change—it’s a time to celebrate who you are and feel your inner power while channeling the heat,” she confidently assures viewers. “Thankfully, I have a secret weapon,” the actress went on. “Teint Idole Ultra Wear Foundation ($53)—I love it. Waterproof? I know this is an ad, but this foundation could survive a monsoon,” she says of the breathable, 24-hour wear product. “It doesn’t budge, even when you’re, shall we say, feeling the heat,” she adds, blending some of the lush, mature-skin friendly formula onto her hand. “Live your life with confidence, strength and beauty” Cattrall concludes. “Own it.”
