Pamela Anderson is no stranger to reinvention. Over the past year, the global icon has emerged as a symbol of radical authenticity—barefaced, unfiltered and fully in her power. Now, she’s bringing that same unapologetic energy to a new frontier: menopause.
In partnership with wellness brand Arrae, Anderson is the face and force behind MB-1 45+ ($69), a next-generation supplement designed to support women through perimenopause, menopause and the midlife transition with science-backed ease.
Arrae, known for its clean, clinically-formulated supplements with a stylish sensibility, created MB-1 45+ as a modern response to an age-old experience—one too often dismissed or misunderstood. Building on the success of its best-selling Metabolic Burn line, this targeted formula addresses hormonal shifts, metabolic slowdowns and mood fluctuations with an elegant blend of eight clinically-studied ingredients, including probiotics, adaptogens and essential nutrients.
Unlike the “quick fixes” that flood the market, MB-1 45+ is rooted in intention. Just two capsules a day—taken consistently for at least three months—support the body’s natural rhythms and help women move through midlife with strength, clarity and confidence.
To celebrate the launch, Arrae is going beyond the bottle. During September, New York City’s Prince Street subway station will be transformed into a cultural statement: a full takeover featuring striking visuals of Anderson across street-level digital displays and interior subway panels. The bold campaign is expected to reach more than 10 million women—each image a reminder that aging is not a decline, but a resurgence.
As part of this celebration, Arrae is also gifting the first 100 customers who order MB-1 45+ a full-size bottle of Sonsie Super Serum ($64), Anderson’s newest launch from her namesake skin-care line. The radiant pairing speaks to a holistic beauty philosophy—where wellness starts within and glows outward.
“Pamela has always viewed change as a superpower,” says Siff Haider, co-founder of Arrae. “MB-1 45+ was born from that same belief—that aging can be expansive, powerful and rooted in deep self-knowing. With Pamela leading the way, we’re proud to help rewrite the narrative around menopause—one capsule, and one conversation, at a time.”
