The Best New Supplements in 2025 So Far

Ritual Magnesium+ ($56 for 30 servings)

Inspired by the viral “sleepy girl cocktail,” this vegan, berry-flavored powder contains  bioavailable magnesium bisglycinate and clinically studied tart cherry to help support a calm mind, restful sleep and muscle recovery. But, if you’ve tried other similar supplements that upset your stomach, this one is designed to be gentler.

Sugar-free and free of artificial colorants, it’s a yummy way to unwind before bed. Mix one serving (2 teaspoons) into water and sip away. Pro tip: Magnesium not only helps with stress-relief and relaxation; it’s also clinically studied to help ease leg cramps during pregnancy, as well as to help support period cramping and provide PMS support.

Juice Plus Superfood Powder ($109 for 30 servings)

Juice Plus was founded 30 years ago by Jay Martin, who discovered an incredible way of dehydrating fruits and vegetables to maintain their potency, and packaged them in an encapsulated format. Until now, you needed to take three of the brand’s capsules—one for fruits, one for berries and one for veggies—but this launch introduces one convenient, fruity-flavored powder containing all three and allowing you to easily take your daily nutrition boost on the go. (Fill that Stanley up, and off you go!)

“As a scientist, I love recommending this Superfood Powder because it’s clinically proven and it helps every system in the body,” says Dr. Mitra Ray, PhD, a Stanford-trained cell biologist. “Instead of taking too much of one thing—many people are overdoing it with supplements these days—you’re getting small amounts of 30 different fruits, vegetables and berries. The synergy of those coming together is a safe way to feed your good bacteria and let the magic happen for your body to heal whatever it can from that nutrition. I can not take isolated supplements because they make me nauseous, but I can take this—or the capsules—on an empty stomach, and that was proof for me that it really was food. In fact, the powder is labeled as a food, not a supplement. It’s essentially a functional food. It improves everything from your skin to cardiovascular health, immune health, gum health and more.”

Vegamour GRO+ Advanced Hair Growth & Density Supplements ($88 for a one-month supply)

When you’re noticing a lot of shedding in the shower, in your brush or wherever, it can be disheartening, especially when it’s combined with visible thinning. This new hair supplement—backed by placebo-controlled studies—is clinically proven to boost hair growth and density, with visible results in 30 days and full results in 120 days. How it accomplishes this is with its doctor-formulated blend of bioavailable vitamins and minerals that target the root causes of shedding and thinning, including stress, hormonal imbalances and aging.

In each packet, there are three capsules that are part of what the brand calls a “dual-pill system.” Two of them are nutrient-rich softgels; the other is a DHT-blocker (DHT is a hormone that plays a big role in hair loss). Vegamour recommends taking the three pills once a day with water and meal.

OLLY Delightful Iron ($14 for 60 chewables)

According to the World Health Organization, 10 to 15 percent of adults have an iron deficiency in the U.S., and it affects 30 percent of women of childbearing age. However, many iron supplements can be harsh on the stomach, so people don’t take them. In fact, OLLY tells us that 60 percent of pregnant women don’t take their recommended iron supplements due to poor taste. That’s why it created this chewable version, which is gentler on the stomach thanks to an iron source called AB-Fortis versus iron sulfate. And, the tropical flavor actually tastes good.

What does iron do? It helps support red blood cell production, moves oxygen through the body, and fights fatigue. If you feel tired all the time, an iron deficiency may be the issue.

Sakara Daily Elixir ($75 for 30 servings)

The chicest supplement I’ve ever seen, this liquid multivitamin is equal parts ultraluxe and efficacious—the ingredient mix is impressive, and so is the heavy glass bottle. Formulated with whole foods and bioavailable vitamins and minerals—everything from zinc and folate to organic sea moss and noni fruit extract—it promotes radiant skin, optimal body function and a sharper mind.

The lemon verbena-mint flavor may take some getting used to, but after a few days, I was really enjoying it. Though you can take your daily serving (1 tablespoon) directly from the cap, I prefer to dilute it in a cup of water, and you don’t need to pair it with food. The bright green color is beautiful—my kids call it my “green goo” and love watching me pour it into my water.

Revive Collagen Menopause Beauty Sleep ($94 for 28 servings)

When symptoms of menopause keep you from getting a good night’s sleep, this blackcurrant-flavored liquid supplement can help. But, you’re not only getting sleep support with clinically proven SleepDailyZz and helpful vitamins, you’re also getting 7,500 milligrams of Type 1 hydrolyzed marine collagen per serving to boost your skin, hair and nails.

Developed with help from a menopause doctor, the formula’s other key ingredients include biotin, chicory root (helps with hot flashes), retinol, zinc, selenium, folic acid, and vitamins B6, B12, C and D.

Elysium Health COFACTOR ($75 for 28 servings)

Curious about the NAD+ craze? This is the supplement to try. A life sciences company focused on aging research, Elysium Health created a unique collagen supplement that increases collagen production by addressing multiple root causes of collagen decline, such as aged fibroblasts, decline in NAD+ and decline in hyaluronic acid.

“The four ingredients in this unique formulation are designed to work synergistically: NAD+ to combat aging and promote cellular health, grass-fed collagen peptides for collagen support, HA for moisture, and vitamin C to aid collagen synthesis,” says Leonard Guarente, PhD, the brand’s chief scientist and Novartis Professor of Biology at MIT. Together, they are “clinically proven to significantly improve skin texture, wrinkles, dermal density—a reflection of the amount of structural components like collagen and elastin—and moisture for a more youthful appearance, as well as support resilient joints, healthy bones, and hair and nail health.

Metagenics HerWellness Rapid Stress Relief ($32 for 30 chews)

Feeling stressed out and irritable but all the calming gummies and powders make you a little sleepy? This is a great product to try. The berry-flavored chews have the consistency of Now and Later candy and taste great, and the formula works pretty fast to take that frustrating edge off. The blend of stress-relieving L-theanine and Lactium with hormone-supporting saffron, decaf green tea and activated vitamin B6 is non-drowsy and the brand says it “promotes a sense of calmness in just one hour.”

CYMBIOTIKA Shilajit Liquid Complex ($66 for 26 servings)

For those who want a Shilajit supplement without the resin that actually tastes good, give this one a go. The liquid formula is tested for purity and safety by Certified Labs and features a high-altitude micronized shilajit, organic Peruvian cacao, wild Brazilian honey, Icelandic sea salt, and creamy hazelnut butter.

The liquid format and hazelnut cacao flavor make it easy (the flavor is strong but good) to incorporate into a daily routine, and it’s great for conquering the midday crash or getting an energizing start to your day. (FYI, this is not a supplement you should take at nighttime.) Some people also take it post-workout, as it supports faster recovery after physical activity.