11 Buzzy Wellness Brands That Deserve All the Hype

Wellness isn’t one-size-fits-all—and these brands prove it. Whether you’re navigating menopause, managing PCOS or just trying to floss more often, these standout names—all NB100 winners—are making self-care smarter, cleaner and easier to stick with. From science-backed supplements to mood-boosting rituals, here are the wellness brands worth adding to your daily routine.

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Being Frenshe

Created by Ashley Tisdale, Being Frenshe makes wellness feel effortless with mood-enhancing scents and clean, mind-body formulas that fit seamlessly into your daily routine. From wind-down rituals to wake-up boosts, each product is designed to help you pause, reset and feel more like yourself.

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Flewd

Flewd turns your tub into a stress-reducing sanctuary with science-backed soaks that actually work. Clean, affordable and easy to use, each formula is designed to help you unwind, recharge and feel better. 

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Ovii

Ovii is demystifying PCOS care with a once-a-day supplement that supports hormone balance from the inside out. Backed by 16 clinically studied ingredients and zero unnecessary extras, it’s a science-first formula designed to make hormone health feel less overwhelming.

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Canopy

From mold-inhibiting humidifiers that hydrate and brighten, to showerheads that soften hard water for healthier skin and hair, Canopy’s devices are designed to elevate your environment and your glow. Dermatologist-recommended and design-forward, they make self-care feel like home care.

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Grüns

Grüns turns daily nutrition into a habit you’ll actually look forward to. Each gummy packs the essential nutrients found in full supplement routines—minus the mess, measuring or chalky aftertaste. It’s smart, stress-free wellness in a handful.

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Stripes Beauty

Stripes Beauty is rewriting the menopause narrative with a full-spectrum lineup—from skin and hair to intimate care—designed to support women through every phase of “the change.” Cofounded by Naomi Watts, the brand brings visibility, dignity and real solutions to a long-overlooked life stage.

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Flaus

Flaus is flipping the script on flossing with the world’s first electric flosser—18,000 sonic vibrations, zero mess and a Shark Tank seal of approval. It’s everything you need for a cleaner, quicker routine, minus the dread.

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Bonafide Health

Bonafide is redefining menopause care with clinically backed, hormone-free solutions trusted by over 18,000 healthcare providers. Its targeted formulas ease symptoms like hot flashes and vaginal dryness—without prescriptions, side effects or synthetic hormones.

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LEMME

Founded by Kourtney Kardashian Barker, LEMME brings a celebrity-backed twist to wellness with its lineup of clean, targeted supplements. From gummies to tinctures, each product is designed to support specific health goals, all with a pop-culture edge that makes wellness feel a little more fun.

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Wonderbelly

Wonderbelly is making digestive health feel modern, clean and actually cool. The brand skips the artificial dyes, talc and titanium dioxide found in traditional formulas, but keeps the same active ingredients that doctors trust, so you get real relief without the junk.

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Make Time Wellness

Make Time Wellness is carving out space for women in the brain-health conversation, with supplements tailored to support memory, focus and overall cognitive clarity—an area long overlooked in traditional wellness.

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