The Latinx Beauty Brands to Shop for Hispanic Heritage Month 2025

This Hispanic Heritage Month, we’re spotlighting how the Hispanic and Latinx community continues to shape the beauty industry. From remedies rooted in the past to game-changing hair care, these brands prove Latinx beauty is more than what’s on the surface. Here are a few standouts to add to your shelf this year.

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OCOA Curl Care Shampoo ($22)

Dominican sisters Nicol and Cory Varona founded OCOA with curls in mind. The brand celebrates textured hair with clean, nourishing formulas designed to define and moisturize without compromising on softness.

• BUY NOW – $22

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Isima Delicia Reparative Hair Oil ($36)

Ignited by Shakira and co-developed with top scientists, Isima is raising the bar for curl, wave and coil care. The Delicia Hair Oil lives up to its name with a scent that’s as irresistible as its results.

• BUY NOW – $36

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POND’S x JZD Limited-Edition Sweatsuit Collection ($100)

POND’S has teamed up with Latina-owned lifestyle label JZD, founded by wife duo Jen Zeano and Veronica Vasquez, for a limited edition capsule that turns beauty staples into wearable art. Each sweatsuit is inspired by an iconic POND’S product (like the teal Cold Cream jar or the blue of the classic Dry Skin Cream. Every set includes the full-size product that inspired its design, making the collection a tribute to abuelitas, heritage and self care.

• BUY NOW – $100

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Dabalash Professional Lash & Brow Enhancing Serum ($98)

Born in Mexico by beauty brand founder Reginaldo Torres, Dabalash is known for its hormone-free, vegan formula that’s ISO-certified and safe for sensitive eyes. The serum helps support fuller, stronger lashes and brows.

• BUY NOW – $98

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Anima Mundi Amethyst Gua Sha ($20)

Founded by Costa Rican herbalist and educator Adriana Ayales, Anima Mundi blends ancient rainforest wisdom with modern wellness. This gua sha tool, made from hand-carved amethyst, is designed to boost circulation, relieve facial tension and enhance the absorption of skin care for a ritual that feels both grounding and restorative.

• BUY NOW – $20

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Ceremonia Perfume de la Tierra ($69)

Founded by Babba C. Rivera, Ceremonia weaves roots, ritual and clean formulas into every product. The brand’s first fragrance draws on the design language of Mexican Modernism and rural haciendas, while its soft woodsy notes with bergamot evoke the lush rainforests of Latin America.

• BUY NOW – $69

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Sigma Beauty Soft Complexion Brush Set ($39)

Co-founded by Brazilian native Simone Xavier, Sigma Beauty delivers pro-level tools at approachable price points. This set includes a foundation brush, concealer brush and setting powder brush, all with ultra-soft fibers made to be gentle on the skin.

• BUY NOW – $38

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Dezi Skin Claro Que C ($68)

Created by beauty influencer Desi Perkins, Dezi Skin channels her Mexican-American heritage into skin care with playful Spanish names and results-driven formulas. Claro Que C is a brightening vitamin C serum that delivers lightweight hydration.

• BUY NOW – $68

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It’s a 10 Miracle Leave-In Product ($21)

Founded by Puerto Rican American entrepreneur Carolyn Aronson, this cult-favorite leave-in has become a hair-care staple for its simple promise: 10 benefits in every spritz for smooth, shiny, healthy-looking hair.

• BUY NOW – $21

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Rizos Curls Strong Hold Gel ($22)

Created by Dominican-American Julissa Prado, Rizos Curls celebrates every curl type with nourishing formulas that define, protect and keep textured hair looking its best.

• BUY NOW – $22

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Vita Isola Sequined Makeup Travel Pouch ($60)

Co-founded by Maria Adela Jordan and Veronica Diaz, Vita Isola partners with artisans in Mexico to craft sustainable designs infused with Puerto Rican vibrancy. A portion of each purchase supports nonprofits like PRxPR and Fundación CAP.

• BUY NOW – $60

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Kitsch Satin Pillowcase ($10)

This Latina-owned brand (founded by Colombian-American Cassandra Morales Thurswell) is known for making everyday essentials feel elevated. The Satin Pillowcase minimizes frizz, protects styles and adds a touch of luxury to your nightly routine.

• BUY NOW – $10

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Rare Beauty Rare Eau de Parfum ($75)

Selena Gomez’s first fragrance expands her mission of beauty with heart. The warm and spicy scent features notes of pistachio, caramel, vanilla and a hint of spicy ginger.

• BUY NOW – $75

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Productos LATINA Intense Nourishing Hair Mask ($25)

Formulated for the unique needs of Hispanic hair, this rich mask restores softness, strength and shine after just one use.

• BUY NOW – $25

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Carolina Herrera Good Girl Blush Eau de Parfum ($146)

The iconic fashion house nods to its Latin heritage with a fresh, feminine twist on its signature stiletto bottle, a fragrance that radiates glamour.

• BUY NOW – $146

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Toty Ilumina CC Creamy Compact SPF 50+ ($22)

Sofía Vergara’s Toty brand brings together sun protection and beauty in one elegant formula. The Ilumina CC Creamy Compact SPF 50+ is a pressed, tinted compact that works like a second-skin foundation while delivering robust mineral-based sun defense. With a velvety matte-finish texture and buildable medium coverage, it evens skin tone, blurs imperfections, and gives you a soft-focus glow without the dreaded white cast.

• BUY NOW – $22

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Gente The One Body Butter ($32)

Gente reimagines body care through the lens of Brazilian botanicals and high-performance formulas. Their The One Body Butter is a rich, creamy balm that glides effortlessly into skin, delivering deep moisture without heaviness. Infused with Amazonian oils like açaí and cupuaçu, it locks in hydration, smooths texture, and leaves skin supple and glowing.

• BUY ON NORDSTROM – $32

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Santu Coco Corazón Therapeutic Body Lotion ($42)

Rooted in indigenous Mexican ingredients and ritual, Santu is more than bodycare, it’s a ceremony of care. Their Coco Corazón Therapeutic Body Lotion marries the lush, comforting scent of coconut with adaptogenic botanicals to soften, nourish and soothe the skin. This vegan, cruelty-free lotion sinks in beautifully and evokes the tactile serenity of ancestral wellness.

• BUY NOW – $42