Every 2025 Readers’ Choice Awards Winner That’s $30 or Less

The third annual NewBeauty Readers’ Choice Awards are officially here, featuring more than 100 beauty products most beloved by you, our wise and invaluable readers. With feedback on hundreds of editor-vetted products over the past year, the numbers were crunched and the winners are clear. Now, we’re narrowing down the 100+ award winners to see the best of the best in budget beauty, because who doesn’t love a radiance-enhancing highlighter, a glass skin sheet mask or a crepey-skin-erasing body lotion for $30 or less? And the winners are…

Body Care Winners

1 / 4

FAVORITE MOISTURIZING BODY WASH

Dove Deep Moisture Body Wash ($5)

A blend of moisturizers and nourishers formulated into nano-sized droplets for better absorption allows this body wash to deliver targeted relief to dry skin, while stearic and palmitic fatty acids work to penetrate the outer layer of skin for deeper nourishment.

• BUY NOW – $5

2 / 4

FAVORITE SHAVE OIL

eos Cashmere Shave Oil ($9)

No more nicks and irritation. This silky shave oil makes the chore of shaving feel more like a self-care ritual, and it smells so good!

• BUY AMAZON – $9
• BUY ON TARGET – $9

3 / 4

FAVORITE RETINOL BODY LOTION

Versed Press Restart Gentle Retinol Body Lotion ($18)

When fine lines, crepey skin and rough texture are concerns from the neck down, this body lotion employs encapsulated retinol, nourishing cocoa butter and moisturizing squalane to smooth, brighten and firm.

• BUY ON VERSED – $18
• BUY ON TARGET – $18

4 / 4

FAVORITE EXFOLIATING BODY WASH

Natura Ekos Tukumã Exfoliating Shower Gel ($20)

Raw tukumã oil from the Amazon rainforest is mixed with natural maracujá seed exfoliating particles in this nourishing shower gel to offer a deep cleanse and gentle scrub in one step.

• BUY NOW – $23

Skin Care Winners

1 / 9

FAVORITE FACE MIST

Avène Thermal Spring Water ($19)

Derived from France, this iconic, mineral-rich spray has been used in skin-care remedies since 1743 and is clinically shown to soothe, soften and calm sensitive skin.

• BUY ON ULTA – $19
• BUY ON AMAZON – $19

2 / 9

FAVORITE FACE BALM

Earth Harbor NYMPH NECTAR Superfruit Repair Balm ($28)

Infused with sea fruits, tropical superberries and a healthy helping of antioxidants, this power-packed, wax-free balm is deeply nourishing and enhances radiance and youthfulness in all skin types.

• BUY NOW – $28

3 / 9

FAVORITE PIMPLE PATCHES

Hero Cosmetics Mighty Patch Original Acne Patch ($13 for 36)

The gold standard in blemish-busting patch treatments, these use medical-grade hydrocolloid to gently absorb impurities and fight breakouts. It’s no surprise this superstar sticky is the number-one best-selling acne patch.

• BUY NOW – $13

4 / 9

FAVORITE FACE OIL

Nakery Beauty SkinInfusion Power Blend Elixir Serum ($18)

Your one-stop destination for soft, smooth, ageless skin head to toe, this first-of-its-kind serum-infused oil concentrate harnesses the power of 27 high-performance actives for up to 72 hours of long-lasting hydration and radiance.

• BUY NOW – $18

5 / 9

FAVORITE GEL MOISTURIZER

No7 HydraLuminous+ Day Gel ($18)

Hyaluronic acid, niacinamide and protective Pollution Shield Technology work together in this ultra-light yet deeply nourishing day cream to create bouncier, plumper skin in as little as one week.

 

• BUY ON AMAZON – $18
• BUY ON TARGET – $18

6 / 9

FAVORITE SHEET MASK FOR GLASS SKIN

Peach & Lily Glass Skin Ginseng Collagen Mask ($8 for one mask)

With a full 40 grams’ worth of serum infused into each mask, this sheet mask uses 2 percent ginseng extract, nine different peptides and a whopping 55k PPM vegan collagen complex for an unreal glow that lasts.

• BUY NOW – $8

7 / 9

FAVORITE CLEANSER FOR ACNE-PRONE SKIN

CeraVe Acne Foaming Cream Cleanser ($18)

This blemish-busting cleanser is a staple. Whenever skin is heading for a breakout, go back to basics with this formula to quickly knock out the bacteria and irritation.

• BUY NOW – $18

8 / 9

FAVORITE MOISTURIZER FOR SENSITIVE SKIN

Erno Laszlo Soothing Relief Hydration Emulsion ($30)

Dry skin drinks up this lightweight moisturizer, which is perfect for sensitive skin thanks to a proprietary complex. It helps instantly reverse dull, dehydrated skin.

• BUY NOW – $30

9 / 9

FAVORITE OVERNIGHT FACE MASK

Karuna Skin Collagen Face Mask ($10 for one mask)

This innovative sheet mask contours perfectly to your face, leaving no inch untreated while you sleep. In the morning, wake up to super moisturized skin that looks firmer and plumper.

• BUY NOW – $10

Makeup Winners

1 / 10

FAVORITE LIP LINER

Charlotte Tilbury Lip Cheat ($26)

This iconic lip liner lives up to its impressive reputation. It’s easy to use and doesn’t smudge, leaving you with natural-looking, plumped-up lips. Of course, Pillow Talk is the most iconic shade, but the other 22 are just as stunning.

• BUY ON CHARLOTTE TILBURY – $26
• BUY ON SEPHORA – $26

2 / 10

FAVORITE HIGHLIGHTER

Rare Beauty Positive Light Silky Touch Highlighter ($27)

The Positive Light Silky Touch Highlighter looks like it was dipped in stardust. The pearlescent formula imparts a gorgeous, glassy shine onto skin for an instant lit-from-within glow.

• BUY NOW – $27

3 / 10

FAVORITE LIP GLOSS

NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss ($6)

Silky shine meets a wearable, nonsticky formula in this iconic lip gloss. It comes in 34 rich, pigmented shades, from diverse nudes and sweet pinks to muted lilac and even pitch black, so there’s a look for every mood you can imagine.

• BUY ON ULTA – $6
• BUY ON AMAZON – $6

4 / 10

FAVORITE EYELINER

Lancôme Le Stylo Waterproof Eyeliner Pencil ($29)

Comfortable, effortless glide meets long-lasting and waterproof wear thanks to a creamy, blendable formula and fine-but-strong pencil. Get the graphic look of precise lash line application or smoke it out with the built-in smudger for a sultry, easy smoky eye.

• BUY ON ULTA – $29
• BUY ON SEPHORA – $29

5 / 10

FAVORITE MASCARA

Thrive Causemetics Liquid Lash Extensions Mascara ($26)

There’s a reason why this instantly lengthening tubing mascara keeps winning major beauty awards—there’s just nothing else like it on the market. With 36-hour flake-free technology, it evenly coats lashes for defined, long lashes that won’t clump, while an orchid stem cell complex keeps lashes healthy and strong.

• BUY NOW – $26

6 / 10

FAVORITE EYESHADOW

MAC Cosmetics Eye Shadow ($25)

Ophthalmologist-tested and safe for contact-wearers, this iconic eyeshadow offers a full suite of non-creasing shades for every look imaginable. Apply wet or dry for powerful, saturated pigment that goes on smooth and blends like a dream.

• BUY ON NORDSTROM – $25
• BUY ON ULTA – $25

7 / 10

FAVORITE BROW PENCIL

Anastasia Beverly Hills Brow Wiz ($26)

Sparse, patchy, thin and fine brows have met their match! This ultrafine brow pencil combines the best of coverage and pigment to create natural-looking, hair-like strokes, while the attached spoolie helps evenly distribute product for even coverage.

• BUY ON ULTA – $26
• BUY ON SEPHORA – $26

8 / 10

FAVORITE BROW GEL

Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel ($28)

Bamboo cellulose fibers and provitamin B5 work together to make brows look thick and defined, while rich pigment delivers mess-free and smudge-proof wear that lasts and lasts.

• BUY ON SEPHORA – $28
• BUY ON ULTA – $28

9 / 10

FAVORITE NAIL POLISH

OPI Nail Polish ($12)

From full-pigment statement classics like “Big Apple Red” to signature clean-girl favorite “Bubble Bath,” this nail polish is an industry titan for a reason. With more than 300 shades to choose from and up to a week of wear, your next mani is a guaranteed winner.

• BUY ON ULTA – $12
• BUY ON AMAZON – $12

10 / 10

FAVORITE PRESS-ON NAILS

colorFX by imPRESS Press-On Nails ($11)

Pre-applied adhesive takes all the mess out of press-on nails for the easiest manicure ever with up to 10 days of wear, and the colorFX collection ups the ante with gorgeous chromatic finishes in everything from bold shimmer black to super-wearable nudes.

• BUY NOW – $11

Hair Winners

1 / 6

FAVORITE OVERNIGHT HAIR MASK

Kristin Ess+ Peptide Restore Overnight Bond Revitalizing Dry Mask ($21)

This innovative dry mask mists on before bed, using peptides and hydrating actives to repair bonds overnight so you wake up with noticeably smoother, stronger hair.

• BUY NOW – $21

2 / 6

FAVORITE HAIR OIL

Olaplex No.7 Bonding Oil ($30)

A cult-favorite for a reason, this lightweight oil restores luster to dull, dry hair while smoothing frizz and reinforcing fragile bonds for a healthier finish.

• BUY ON SEPHORA – $30
• BUY ON AMAZON – $30

3 / 6

FAVORITE DRY SHAMPOO

Saints & Sinners Superfresh Divine Dry Shampoo ($30)

This vegan, talc-free formula instantly revives roots, absorbs excess oil and adds airy lift, leaving hair clean, voluminous and residue-free.

• BUY NOW – $30

4 / 6

FAVORITE HYDRATING HAIR MASK

ELEVEN Australia Miracle Hair Mask ($30)

From the Aussie brand known for breezy, salon-quality staples, this antioxidant-charged mask with aloe vera and mulberry leaf floods hair with moisture and leaves it smelling like you just left the salon.

• BUY NOW – $30

5 / 6

FAVORITE LEAVE-IN CONDITIONER

Divi 3-in-1 Leave-In Conditioner ($28)

This multitasking mist detangles on contact, smooths frizz and locks in hydration so hair feels light, soft and manageable all day.

• BUY ON AMAZON – $28
• BUY ON ULTA – $28

6 / 6

FAVORITE SHAMPOO + CONDITIONER DUO

The Rootist Strengthen Concentrated Shampoo and Conditioner ($30)

These ultra-concentrated formulas harness peptides, ceramides and a signature ferment to fortify strands, smooth frizz and deliver more nourishment with every pump.

• BUY NOW – $30

Wellness Winners

1 / 3

FAVORITE IMMUNE STRENGTH SUPPLEMENT

Soursop Nutrition Cell + Immunity Gummies ($26)

Cell-supporting soursop leaf powder provides a boost of antioxidants and acetogenins, while anti-inflammatory echinacea, elderberry and additional vitamin C, D and zinc help increase energy and fortify cells against oxidative stress.

• BUY NOW – $26

2 / 3

FAVORITE SLEEP SUPPLEMENT

LEMME Sleep Gummies ($30 for a one-month supply)

These gelatin-free, berry-flavored sleep gummies are an insomniac’s best friend, offering a blend of botanicals and clinically proven ingredients for sleep like melatonin, magnesium and l-theanine. They help manage the sleep cycle by supplementing the body’s natural production of melatonin.

• BUY NOW – $30

3 / 3

FAVORITE TOOTHPASTE

Crest 3DWhite Advanced Tooth Whitening Toothpaste ($5)

Remove more stains and prevent new ones from forming with this anti-cavity, enamel-strengthening toothpaste, and see the whitening benefits after just one brush!

• BUY NOW – $5