LAUNCHED IN 2020
Arey is the first functional beauty brand to proactively address the root causes of aging hair, combining science-backed innovation in both supplements and topical treatments.
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LAUNCHED IN 2024
Exclusively at Walmart, being is a first-of-its-kind hair-care brand designed for all textures, types and needs.
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LAUNCHED IN 2021
Inspired by a childhood friendship and a grandmother’s recipe, Bur Bur blends time-honored ingredients with modern science to create luxe, scalp-first rituals.
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LAUNCHED IN 2023
California Naturals makes clean, naturally derived personal care for every body and scalp, offering high-quality essentials that feel good, work hard and fit every budget.
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LAUNCHED IN 2025
Rooted in Chadian beauty rituals, Chéribé brings the tradition of longer, stronger hair to all, with formulas designed to support healthy growth and retention.
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LAUNCHED IN 2025
Created by the legendary stylist behind Hollywood’s most iconic cuts, Chris McMillan brings salon-level performance to everyday hair care.
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LAUNCHED IN 2024
Founded by Brooke Shields, Commence offers simple, effective hair care designed to help women over 40 age fearlessly with stronger, healthier hair.
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LAUNCHED IN 2020
Crown Affair has its sights set on elevating daily hair rituals with thoughtfully crafted, sustainably minded products and tools.
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LAUNCHED IN 2020
Inspired by its Arizona heritage, dae harnesses the power of desert botanicals to create simple yet powerful hair-care products.
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LAUNCHED IN 2021
Born from influencer Dani Austin’s own hair-loss journey, Divi offers research-backed, compassionate formulas that support healthier hair and renewed confidence.
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LAUNCHED IN 2020
Inspired by Indian beauty rituals, Fable & Mane offers products that blend ancient wisdom with modern science for healthy, lustrous hair.
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LAUNCHED IN 2025
Born from Shakira’s personal hair journey, isima offers Latin-inspired, science-backed formulas that celebrate and care for all hair types and textures.
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LAUNCHED IN 2020
Radicalizing the way we see hair care, K18 focuses on in-depth hair biology to restore hair confidence in every user.
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LAUNCHED IN 2021
Founded by Jennifer Aniston, LolaVie offers plant-based, multitasking products for effortless, healthy hair.
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LAUNCHED IN 2023
Founded by celebrity hairstylist Jen Atkin, Mane is a fun, fresh take on hair care, serving up colorful tools and styling staples that make everyday hair anything but ordinary.
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LAUNCHED IN 2020
Developed to bring luxury hair care to an affordable price point, MONDAY Haircare is a clean, sustainable and effective line that’s developed a cult following for its inclusive pricing and […]
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LAUNCHED IN 2025
Nutrire redefines hair care with personalized systems tailored to your unique scalp and strand needs, blending luxury with proven science.
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LAUNCHED IN 2025
OMI revolutionizes hair care with patented ingestible peptides that strengthen and anchor hair follicles from within, delivering clinically proven results for all hair types in just 90 days.
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LAUNCHED IN 2025
The Root Project is a clean, scalp-first hair-care brand that makes root care feel intuitive, indulgent and essential.
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LAUNCHED IN 2024
The Rootist was born with emphasis on roots, scalp and hair as one connected ecosystem. With biology driving every formula, The Rootist creates green, scientifically formulated, clinically effective hair care.
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LAUNCHED IN 2024
Xtressé is a dermatologist-developed hair-wellness brand tackling hair loss with biotin-free, clinically backed innovation.
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