LAUNCHED IN 2019
With a focus on calm, simple, skin-first care, Anua delivers gentle, made-in-Korea formulas that have become a viral K-beauty favorite.
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LAUNCHED IN 2025
Built for acne-prone skin, banu offers clean, acne-safe skin care that’s clinically tested, barrier friendly and designed to support healthy skin without compromise.
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LAUNCHED IN 2022
Barefaced delivers medical-grade skin-care essentials that simplify routines without sacrificing results.
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LAUNCHED IN 2020
Bubble Skincare offers a fresh, science-driven approach to youthful skin, combining dermatologist-developed formulas with plant-based ingredients to provide effective, non-irritating solutions for a new generation of skin-care enthusiasts.
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LAUNCHED IN 2022
Developed to strengthen the skin barrier, BYOMA engineers simple, effective formulations for balanced, brighter, clearer skin.
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LAUNCHED IN 2023
Acutely focused on inflammaging, DEINDE works hard so you don’t have to.
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LAUNCHED IN 2025
Cofounded by Martha Stewart and her dermatologist, Elm Biosciences combines advanced antioxidant science with innovation to tackle aging from both inside and out.
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LAUNCHED IN 2019
Epicutis offers clean, luxurious skin care crafted with science-backed ingredients to calm inflammation and support healthy skin.
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LAUNCHED IN 2025
ERLY simplifies skin care for Gen Z and beyond with gentle, effective formulas designed to support healthy skin habits from the start.
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LAUNCHED IN 2019
Filterbaby is a dermatologist-approved and third-party certified water filtration system that is dedicated to skin health by removing chlorine, micro-plastics, heavy metals and hundreds of unregulated chemicals from your tap […]
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LAUNCHED IN 2022
Marrying clinical science with luxury skin care, Hydrinity offers injectable-grade hyaluronic acid–infused formulas that are trusted by professionals and skin-care junkies alike.
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LAUNCHED IN 2019
Offering clean, effective, innovative and affordable skin-care products, INNBEAUTY Project is designed for the modern, ingredient-conscious consumer who demands peak performance without the premium price tag.
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LAUNCHED IN 2025
Lenox and Sixteenth delivers luxe, clinical-grade formulas that tackle multiple skin-care needs in one simple, effective step.
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LAUNCHED IN 2024
Designed to complement aesthetic treatments, LINES brings New York’s favorite derm home with a streamlined edit of essentials that aim to extend and enhance in-office results.
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LAUNCHED IN 2022
Lion Pose aims to offer skin care for concerns that often require a prescription—like hyperpigmentation, melasma, acne and eczema. It’s all about clinical testing on a variety of skin types, […]
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LAUNCHED IN 2023
Harnessing the power of malassezin, an antioxidant ten times more powerful than vitamin C, Mother Science is a skin-care brand with its finger on the pulse.
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LAUNCHED IN 2021
Inspired by founder Samantha Brett’s experience spending days in the blazing Australian sun, Naked Sundays makes sunscreen fun and enjoyable, combining skin-enhancing ingredients with unmatched sun protection.
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LAUNCHED IN 2019
Focused on skin-safe formulas, Naturium combines science and clinical data with natural, high-quality botanical ingredients to create skin-care products that are science-backed, earth-based and efficacious.
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LAUNCHED IN 2021
Oak Essentials comes from the mind of designer and tastemaker Jenni Kayne. The luxe skin care is meant to be “beauty as nature intended it,” featuring clean but indulgent ingredients.
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LAUNCHED IN 2025
Inspired by the Sanskrit word for transformation, Parëva Beauty combines cutting-edge plant biotechnology with radical transparency to deliver skin care that visibly renews your skin by up to eight years.
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LAUNCHED IN 2024
Founded by actress Lili Reinhart, Personal Day makes clean, compassionate skin care for acne-prone skin. The best part? Everything’s under $40.
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LAUNCHED IN 2022
With ultra-luxe textures and proven results, Prakti is a gorgeous line backed by the equally gorgeous Pritika Swarup.
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LAUNCHED IN 2023
Prequel offers dermatologist-developed skin care for the current age. Products are simple and affordable to promote skin health, which is the foundation of all the other things we want from […]
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LAUNCHED IN 2023
Calling on its French roots, Provence Beauty is dedicated to delivering Parisian beauty with a modern twist via clean, effective formulas. Best of all, everything’s under $25.
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LAUNCHED IN 2021
Qure Skincare takes once one-size-fits-all skin tech and turns it into personalized solutions you can use from the comfort of home.
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LAUNCHED IN 2022
Founded by Hailey Rhode Bieber, rhode is a skin-care and makeup brand that focuses on delivering high-quality, accessible products for achieving healthy, glowing skin.
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LAUNCHED IN 2019
Saie is where sustainably sourced ingredients and packaging merge with expert-approved formulations for beauty products that are good for both you and the planet.
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LAUNCHED IN 2024
Founded by molecular scientists, SickScience brings breakthrough regenerative technology—powered by patented plant-derived exosomes—into everyday skin and scalp care.
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LAUNCHED IN 2023
Created by NYC’s go-to acne expert, Sofie Pavitt Face is a streamlined skin-care system designed to treat acne effectively and without the fluff.
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LAUNCHED IN 2019
Known for their colorful, star-shaped pimple patches and targeted skin-care products, Starface brings fun and positivity to acne care.
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LAUNCHED IN 2023
Sofia Vergara didn’t have to launch an effectively gorgeous sunscreen line, but we’re grateful that she did. The result? toty, a ridiculously great SPF-plus brand that doesn’t skimp on any […]
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LAUNCHED IN 2019
U Beauty is a streamlined skin-care brand focusing on multi-functional products designed to simplify routines while delivering powerful, science-backed results.
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LAUNCHED IN 2019
In the age of overhyped, underperforming products, Versed promises high-performance, dermatologist-tested products that are community-developed, good for the environment and all under $25.
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LAUNCHED IN 2025
Wildfleur is pioneering a new era of flower-powered actives with clinically proven, biocompatible skin-care formulas, finally making high-performance formulas accessible to everyone.
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LAUNCHED IN 2023
Founded by Molly Sims, YSE Beauty is a clean skin-care brand dedicated to being part of positive change, working to protect and restore marine ecosystems while offering consumers safe beauty […]
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