‘Time’ Just Named the Best Beauty Inventions of 2025

Innovation comes in many forms, from life-saving medical treatments to industry-changing technology advancements. Just as interesting to us are the pioneering launches within beauty. Time recently revealed its list of the best inventions of 2025, and some of our favorite innovations made the cut.

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BoldHue Starter Kit ($295)

When we dream of the future of inclusivity in beauty products, it looks something like this. BoldHue scans your skin and creates a custom shade of foundation in mere minutes. The foundation itself is lightweight and buildable and even has skin-care-grade ingredients.

• BUY NOW – $295

2 / 11

Tilt Grip Stick ($26)

Tilt has been widely recognized for its innovation, including being welcomed into the 2025 class of the NB100. While technically in the Accessibility section of Time‘s list, it’s a beauty innovation worth including here. The Grip Stick is an adaptive lip balm to make it accessible to all. It’s the first lip product to earn the Arthritis Foundation’s Ease of Use Certification.

• BUY NOW – $26

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Therabody TheraFace Depuffing Wand ($170)

This celeb-loved at-home device massages with hot settings and depuffs and firms with cold settings. It’s clinically proven to reduce under-eye puffiness, diminish dark circles and enhance radiance.

• BUY ON AMAZON – $170
• BUY ON DERMSTORE – $170

4 / 11

Epres ePhD Bond Repair Nail Treatment ($20)

From the founder of Olaplex comes a nail treatment that goes deep to reverse damage. With just two ingredients, this nail treatment manages to repair broken bonds in nails, rebuilding them from within for not only better looking, but genuinely healthier nails.

• BUY ON AMAZON – $20
• BUY ON EPRES – $20

5 / 11

Shark CryoGlow LED Face Mask ($350)

Shark Beauty has seen major success with its hair tools and the brand’s first stab at skin-care products looks promising to help solidify them as a force in the beauty space. The FDA-cleared mask offers three types of light with various benefits, but it also boasts under-eye cooling powers thanks to cold metallic plates beneath the eyes.

• BUY ON AMAZON – $350
• BUY ON ULTA – $350

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L’Oréal Groupe Melasyl

I remember being at the L’Oréal labs to celebrate the launch of the first product with this pioneering ingredient—La Roche-Posay Mela B3 Serum ($45). Now, the brand has expanded the use of melasyl across its portfolio of brands. The pigment-reducing, dark spot-minimizing patented molecule is the culmination of 18 years of research.

• BUY LA ROCHE-POSAY MELA B3 SERUM – $45

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Ulike Air 10 ($399)

If you had asked me a few years ago, I would have predicted that safe and effective at-home laser hair removal was decades away, but here we are. The Ulike Air 10 is the first at-home intense pulsed light (IPL) device to incorporate proprietary cooling technology that helps reduce the side effects of laser hair removal. Even more innovative, the built-in SkinSenor detects different skin tones and adjusts accordingly.

• BUY ON AMAZON – $399
• BUY ON ULIKE – $360

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L’Oreal AirLight Pro ($475)

L’Oreal debuted its first-ever professional hair dryer with this immediate hit. It features both infrared light and conventional convection to dry hair quickly and with minimal damage.

• BUY ON AMAZON – $475
• BUY ON ULTA – $475

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HigherDOSE Microcurrent Body Sculptor ($399)

This do-it-all tool combines gua sha, red light and microcurrent technologies for the ultimate at-home spa treatment. Sculpt, lift, smooth and tone your legs, abs, butt and more with this easy-to-use innovation.

• BUY ON DERMSTORE – $399
• BUY ON HIGHERDOSE – $399

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Philips Norelco i9000 Prestige Ultra ($380)

The Norelco i9000 Prestige Ultra is outfitted with new technology at every angle. The electric shaver features an updated version of Philips Norelco’s AI-backed technology that helps guide users to the right shaving pressure via LED lights. It also has the new i9000 Triple Action Lift & Cut system, which has the power to lift hair from the root, cutting just below the skin’s surface.

• BUY ON AMAZON – $380
• BUY ON TARGET – $330

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Pelage Pharmaceuticals PP405

Balding is one of the biggest cosmetic concerns still left unsolved. Pelage takes a swing at it with the topical PP405. It’s the first science-driven treatment that directly targets hair loss at the stem cell level, and it boasts promising clinicals.