This year’s fall beauty trends have not disappointed. From berry and Bordeaux-inspired looks to classic pinky-brown lipsticks, there’s no shortage of inspiration to pull from. The latest look, chai latte makeup, is just as exciting. Like those before, it incorporates rich colors, warm finishes and embodies the coziness of the season. It’s also one of the easier makeup trends to arise this season. You don’t need to be a skilled artist to recreate it, nor do you need a full kit of makeup. With the right products, you can achieve the look in minutes or, as celebrity makeup artist Emily Gray notes, when you’re on the go. Keep reading to discover how to perfect this gorgeous fall-ready trend taking over TikTok.
Featured Experts
- Emily Gray is a celebrity makeup artist
- Hannah Jaclyn is a celebrity makeup artist
What Elements Define the Trend?
The biggest difference between chai and standard latte makeup is warmth. While both looks feature bronzed skin, the chai latte trend uses more intense warm shades. “Think creamy browns and sun-baked brick reds that deliver a cozy fall-ready look,” says celebrity makeup artist Hannah Jaclyn. The color palette isn’t the only distinction. According to the artists, chai latte makeup is much simpler and incorporates multi-use products to create a monochromatic face. “This trend could easily fall under clean girl makeup aesthetics,” says Gray. The skin is kept fresh, having more of a natural glow than an overly sun-kissed appearance.
How to Do Chai Latte Makeup
Simplicity is the essence of chai latte makeup. “You need to achieve an all-over cohesive bronzed complexion and use products that adhere to the color palette while providing a soft diffused finish,” says Jaclyn. Once you’ve prepped your skin with hydrating ingredients, begin by applying a light layer of foundation. “This look works best when you let your natural skin peek through,” says Gray. For the ideal base, she recommends using a satiny foundation with a soft finish. Skin tints are another option that can be paired with luminous primers for a fresh, everyday face. “Blush is a big part of this look,” says Gray. That said, opting for the right formula and shade is key. “Choose warmer colors with red or brown undertones and a format that melts into the skin,” she says. Jaclyn notes that the same approach should be applied to selecting eye and lip colors. “Soft matte brown shadows can be used to create a diffused smoky eye, while a cinnamon-toned lip finishes the look,” she says.
Products to Try for the Chai Latte Makeup Look
