K18’s cult-favorite Leave-In Molecular Repair Hair Mask ($75) just got a fragrance makeover. In a first-of-its-kind collaboration, the biotech hair-care brand has partnered with Future Society—the fragrance house known for reviving extinct florals through science—to infuse its hero product with Floating Forest, a scent rooted in the DNA of a rainforest tree that once grew only in Borneo, now brought back to life through biotech.
Available beginning today, the limited-edition mask pairs K18’s patented K18PEPTIDE technology, which repairs hair at the molecular level in just four minutes, with a cooling aquatic floral fragrance designed to transform repair into ritual. Floating Forest opens with bergamot and black pepper, blooms into freesia and water lily, and settles into salted musk and wet stones.
The idea for a fragrance-forward mask came directly from the K18 community. “While performance is what made the mask a cult favorite, many users also shared that they wanted the sensorial experience to match the results,” says Suveen Sahib, cofounder and CEO of K18. “Partnering with Future Society gave us the opportunity to answer that request in the most K18 way possible: through biotech innovation. Floating Forest doesn’t just mask a formula; it transforms repair into an immersive ritual, proving that science and sensoriality can coexist.”
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“This partnership makes sense because both Future Society and K18 are reimagining what’s possible when biology meets beauty,” says Jasmina Aganovic, founder and CEO of Future Society. “K18 has pioneered a new way of thinking about hair health at the molecular level, and at Future Society, we use biology to unlock new forms of self-expression through scent. Together, we’re sketching a blueprint for the future of beauty—one that performs at the highest level, protects health and expands how we express ourselves.”
Floating Forest is just the beginning. While Future Society isn’t revealing what’s next, Aganovic hints that more fragrance-forward biotech innovations are on the horizon. “We can’t share details just yet, but we’re always exploring new ways to expand how biology and fragrance come together.”
