If I’ve learned one thing in my time as a beauty editor, it’s that the skin-care junkies of the world will go to pretty extreme lengths to get their hands on a good product. For years, the formulas in Korean beauty products—specifically SPF SKUs—have been revered as the best of the best, and K-beauty lovers in the U.S. would go as far as traveling abroad to get their hands on the latest and greatest in Korean beauty, specifically in the way of the mega-viral K-beauty brand, Beauty of Joseon. But, if you’re a lover of the sleek skin-care brand, your SPF escapades just got a whole lot easier, as the brand officially hits Sephora shelves nationwide today, with a brand-new SPF product in tow.
Beauty of Joseon Hits Sephora with New Day Dew SPF 50 Launch
Today, shoppers can finally get their hands on their favorite Beauty of Joseon products at Sephora locations in-store and online nationwide. From their extract-infused toners to their beloved SPFs, it’s now easier than ever to shop all things Beauty of Joseon, but in true, innovative K-beauty fashion, the brand marked its entrance into mass retail with a brand-new sunscreen product: the Day Dew SPF 50 ($18).
Move over, Relief Sun, there’s a new K-beauty superstar SPF in town. Designed to “shield like SPF” but provide a “fresh dewy finish that feels like skin care,” Day Dew SPF 50 is infused with hyaluronic acid, niacinamide and panthenol, creating a pleasurable, skin-loving SPF experience that Korean sun care products have become known for.
