As the world’s top tennis players descend on Queens, NY for the US Open this week, La Roche-Posay, the dermatologist-recommended skin-care brand known for its advanced sun protection, has announced the renewal of its partnership as the tournament’s official sunscreen sponsor through 2029.
The multi-year extension not only reaffirms the brand’s role in safeguarding athletes and fans alike, but also highlights its growing influence in promoting sun safety across the global sports landscape.
Since joining forces in 2022, La Roche-Posay and the United States Tennis Association have collaborated to raise awareness about the importance of sun protection in a sport uniquely vulnerable to prolonged UV exposure. With matches often stretching across sun-drenched courts for hours, both players and fans can be exposed to up to eight times more harmful ultraviolet radiation than in daily life. The stakes are high: Skin cancer remains the most common form of cancer in the United States, affecting one in five Americans by age 70. Yet, despite the risks, only 11 percent of the population reports using sunscreen on a daily basis.
“We’re incredibly proud to extend our partnership with the US Open for the next five years, a move that reflects both our ongoing commitment to photoprotection and our dedication to the sport of tennis,” said Rachelle Mladjenovic, General Manager of La Roche-Posay USA, in a release. “Whether you’re a professional athlete or a passionate fan, time in the sun comes with risks. Our goal is to make sun safety second nature both on and off the court through education, free sunscreen distribution and by providing free skin checks from board-certified health care professionals.”
On-site at the 2025 US Open, fans can visit the La Roche-Posay Sun Safety Booth at the USTA Billie Jean King National Tennis Center for complimentary sunscreen samples, free skin checks from board-certified healthcare providers, sun-safety education from dermatology experts and interactive tennis games.
In a digital-first for the brand, La Roche-Posay will also brings its mission of sun safety into the gaming world, launching an immersive activation within Roblox’s “US Open: Champions of the Court” experience.
From August 21 through September 1, players can explore a custom-built “Club La Roche-Posay” zone nestled inside the virtual tennis environment. There, users are invited to complete daily quests tied to real-time UV Index data, while collecting virtual sunscreen power-ups scattered throughout the game. Successful players will unlock exclusive, limited-edition user-generated content (UGC) drops.
The initiative aims to merge interactive play with public health messaging, engaging a broad, younger audience in the importance of photoprotection. The campaign also builds on La Roche-Posay’s ongoing partnership with the U.S. Tennis Association, as the brand continues to align itself with both athletic excellence and preventive skin-care education.
